It is often said that life’s best lessons are learned the hard way. No one would
agree more than office moving pioneer and industry veteran Ed Katz. Desiring
more professional accreditation in the commercial office moving sector, Katz
founded the International Office Moving Institute (IOMI) in 1987 to offer vital training programs in office moving and project management methods, techniques and business best practices. Dubbed the "world's only university of office moving," IOMI is an independent, unbiased training organization dedicated to raising the moving industry's image by educating both professionals and consumers...Read the rest of the article
What's the competitive edge?
NOV 19, 2013 -- In todays competitive marketplace, its harder than ever for moving companies to differentiate themselves from the competition. Business owners who are planning a move frequently wait until the last minute to select a moving company, and they often make their decision based on cost,
last-minute availability, or information they have found online. It can be difficult for commercial moving reps to get in ahead of the RFP. Thats where Engagement Marketing comes in; this new way of approaching prospects can help you get in early, help write the RFP, and close more deals.
The Power of Engagement Marketing
Engagement Marketing is the act of building trust with your prospect and starting a conversation by first giving them the gift of free information. Its not hard to understand why this works instead of selling to your prospect, you are giving them something of value for free, like an informative article or an office move checklist. Many office moving companies are doing this already, perhaps without realizing it. Still, there is always room for improvement when it comes to your Engagement Marketing efforts. For example, studies show that being endorsed by a third party has three times the impact of promoting yourself. So while you can host free content on your website or blog, directing your prospects to a press release or informational article published by a newspaper or trusted site are typically a better way to engage and build trust.
Engagement Marketing platforms like Movemybiz.com allow you to reach a community of companies that are relocating and need your products and services. You can showcase your expertise by publishing articles and providing prospects with free planning tools, like an office relocation checklist. Your prospect wont just appreciate the gesture; theyll also remember you when the time comes to meet with office moving companies. In fact, because you got in early, you may be able to consult the prospect in the earlier stages of their move, help them write the RFP, and get the deal without having to enter a bidding war and compromise your bottom line.
Todays prospects are busier than ever. Planning a move is a busy time in the life of a company, and getting someone on the phone during this time can be a challenge. Todays sales reps find themselves making anywhere from 5 to 12 attempts simply to get the average prospect on the phone to set an appointment, and decision-makers often object to being pursued so aggressively. One of the benefits of Engagement Marketing is that its not invasive. Your first attempt at contact with the prospect is to give the gift of information after all, no one objects to receiving something for free. This often gets the conversation started, and your prospect forms a positive opinion of you and your organization. Its important to remember that nobody likes to be sold; Engagement Marketing provides an opportunity to put yourself on your prospects radar in a way that feels organic and friendly, helping you to build trust and close more deals.
New device moves heavy files,
reduces Workers' Comp cost APRIL 20, 2012 -- The cry for relief from Workers' Comp claims has been heard and the answer is>>>click here for full story
Why become an IOMI® Homeland Security-trained office mover? Chicago's Midwest Moving & Storage General Manager Tom Pera explains. Click here to learn how you can earn referrals by becoming a trust member of the building manager's team.
Vic's wins Angie's List Super Service - again!
FEBRUARY 20, 2012 -Vic's Moving and Storage has accomplished the almost impossible feat of winning Angie's List Super Service Award for the second time in three years. Vic's, which earned the honor for 2011, also won the prestigous award for 2009.
Less than three percent of companies nationwide are eligible for Angie's List Super Service Award, which is based on the number of reports and the grade that each person gives the service.
Vic's Moving & Storage serves the Kansas City market and became an IOMI® Certified Office Mover® in 2003. Angie's List tracks customer reviews for a wide variety of services.
Search only as far as the parking lot at BMG to see just how good business is at the UKs largest office mover. Managing Director Rachel Houghton sports a new Porsche convertible, while her boss, Chairman Simon Darvall drives the four-door Porsche Panamera. Little wonder, since revenues grew more than 20 percent in the past 12 months and the company will invest approximately $2 million US dollars over the next 12 months for more trucks, moving equipments and ongoing employee training. Nearly 20 new employees hired to meet demand just completed IOMI® Certified Office Mover® training.
While working in England recently, Ed Katz, left, head of the International Office Moving Institute (IOMI®), visited with long-time friend, Colin Quarrington, editor of FIDI Focus Magazine, UK-based voice of the international moving industry. The publication provides updates on the industry, profiles of key industry people and companies as well as light reading of interest to the industry public and periphery. At Quarringtons invitation, Katz spoke before the British Association of Removers at their annual convention in Cambridge, England in 1999.
Carolyn Hamrick, director of facilities for Georgia Highlands College in Cartersville, GA, gives Bekins A-1 a big thumbs up for protecting elevator lobby entrances with Mat-A-Doors® during a move. This set of patented doorway protectors with its "myBekins Cares" decal belongs to Bekins A-1 Atlanta, the first Bekins A-1 branch to become IOMI® Certified Office Movers® and now the first to take Bekins A-1 service quality to the next level by offering Mat-A-Door® protection to commercial customers.
(L-R) Ed Katz, IOMI® instructor and GRAEBEL Seattle branch employees, Contractor Omar Abraham, Dave Shanko, commercial coordinator, and Nick Blanchet, warehouse and facility manager, during GRAEBEL's latest round of IOMI® Certified Office Mover® training. New hires and other key personnel from around the country joined the growing ranks of GRAEBEL employees trained in IOMI® best-practice methods, which puts customer service, sales, and operations on the same page.
Angie's List rewards Vic's Super Service
FEBRUARY 9, 2010 - Vic's Moving and Storage, an IOMI® Certified Office Move® serving the Kansas City area, has been awarded the prestigious 2009 Angie's List Super Service Award. The Super Service Award is granted to companies achieving and maintaining a superior service rating on Angie's List throughout the year.
Fewer than five percent of companies on Angie's List meet the eligibility requirements to be considered for the award. Vic's has been a IOMI® Certified Office Mover® since 2003.
"Vic's has maintained an "A" average on Angies List for the last six years, but this is our first Super Service Award, said Richard Bitterman, CEO of Vic's. Clearly, we emphasize the importance of referrals and repeat customers. Everybody within our organization values this achievement and we are striving to win it again this year."
Angies List began recognizing companies that provide super service 11 years ago.
Vic's has also won three Page Of Happiness awards given directly by customers at the Angie's List website.
"I am particularly happy about Angie's Lists new policy on trade license status for moving companies in the Kansas City area, said Bitterman.
With the economy in a recession, moving companies are fighting for fewer and fewer moves. Customers who base their decision to hire a mover solely on the cheapest price fall prey to rogue movers, who are not licensed, practice bait and switch pricing, and work strictly on a cash basis. Angie's List penalizes non-licensed movers by not allowing good ratings."
Currently, 750,000 consumers across the US rely on Angie's List to find the right company or contractor in more than 425 different categories.
Holding the winning hand
Proudly displaying individual IOMI® Certified Office Mover® certificates are (L-R) Metro Washington DC GM Kregg Boreani, ACE CEO and President Larry Lammers, and John Burton, senior VP, Commercial Services Division. All key ACE employees at their metro DC and Orlando branches plus others from the Chicago branch and San Diego headquarters completed the three intense days of training. ACE Relocation Systems, Inc. has eight offices nationwide.
A bird in the hand
John Ramos, operations manager, Suddath Commercial Solutions in Los Angeles, takes time out during IOMI® audit to rescue first a bird then a puppy.
The residential and commercial mover beat out all other Kansas City moving companies when almost 13,000 ballots were cast. Voting was handled by City Voter, a national rating website where consumers have their say about local services. Click here for City Voter's page on Vic's. Vic's Moving & Storage, which gets most of its business from office moves, is also in the running for Kansas City's best mover of 2009.
Mark Gray reports from MoverRecruiter.com this year's hiring demands have taken "a distinct shift of emphasis away from the traditional first proviso/HHG towards a growing demand for O&I/Commercial talent." "Now don't you wish you had listened to...Ed Katz," Gray asks. He goes on. "Ed's been telling you for years to establish and train an O&I division within your company..."
In his report Gray describes Katz, head of the International Office Moving Institute (IOMI®) and founder and former owner of Peachtree Movers in Atlanta, as the country's foremost expert on the O&I segment of the moving industry.
Gray reports that "while office moving is not guaranteed to be recession proof, it is a fact that during slow economic times that most companies can still benefit from the services of an office mover."
"One guy has preached to your industry for years about the need to diversify and establish a professional, trained and certified office moving division....Ed Katz," said Gray. "Now, more than ever is the time to contact ED and avail yourself of his expertise to help you branch out into the O&I field...and do it the right way."
Mark Gray has recruited exclusively for the moving industry for more than 15 years.
JUNE 12, 2008 -- Instead of following the followers, JK Moving & Storage has once again blazed a new trail. This time the Sterling, VA mover passed up an opportunity to deliver an infomercial at CBRE's Washington, D.C.-area monthly property managers' meeting. Instead, they invited experts in building surface protection and homeland security to speak to nearly 100 CBRE property managers. Rocco Balsamo, left, and Steve Kuhn with JK Moving & Storage show Lynn Neal, senior real estate manager, CBRE Asset Services, a set of JKs Mat-A-Doors®, which protect elevator frames and lobby-side walls from damage during office moves. Here The Mat-A-Doors®have been set up at an elevator entrance of The Concourse Building, Vienna, VA, where the event took place.
Chief Craig Millsap of the Bartow County Georgia Fire Department trains a delegation of key JK Moving & Storage personnel in the eye-opening role office movers play in Homeland Security during the company's recertification by the International Office Moving Institute (IOMI®) as Certified Office Movers®. Homeland Security is the newest certification program offered by IOMI®.
BMG Branch Manager Dave Stacey, left, oversees an office move in downtown Reading, England. Using Mat-A-Doors® emblazoned with the company logo, BMG safeguards against damage to office doors and jambs. Since all key employees serving the company's seven UK markets recently completed IOMI® Certified Office Mover® training for the fifth year in row, the company offers consistent office moving standards throughout the UK.
Richard Bitterman, left, owner of Vic's Moving & Storage in Kansas City, MO, and helpers load the company's Spider Crane® before moving Chicago Title's Olathe, KS office. The Spider Crane® lifts fully loaded lateral files, relieving customers of the drudgery and downtime associated with packing up the contents.
Chris Bortnichak, corporate training coordinator for Two Men And A Truck, straps down furniture blankets on a full-size mock-up of a moving van at the company's new training center in Lansing, MI. The center also includes a two story house complete with appliances, a piano, clothes in the closets, and dishes and other breakables in the cabinets. To meet corporate's high standards, trainee-packed dish barrels are tossed off the back of the moving van. They pass if nothing breaks. Training took center stage at the company's 11th Annual CSR/Mover/Manager Meeting April 11 and 12.
Brian Chapin and Efren Barreras of Graebel Van Lines' San Jose, CA branch discover the claims-reducing power of The Mat-A-Door® to protect building surfaces during commercial moves, Graebel's new focus.
The Mat-A-Doors provide a unique marketing advantage, because they scream We Care about the building and the furniture we are moving, and the really great thing is it prevents costly claims. When you get a one-two punch like this it makes you realize how much it pays to build the better mouse trap! Kudos, Ed Katz, you have done it again.
Admiral Movers / American Red Ball
Apex reaches new heights
Apex Mat-A-Doors® are popping up all over Nashville, TN as the company's 10 new sets of elevator and entryway door protectors go into service. Here, two Mat-A-Door® panels, freshly decaled with Apex's custom design, protect the lobby side elevator door jambs and adjacent walls of an office building. In the inset, an Apex Mat-A-Door® is folded and ready to carry or store. After recently earning its Certified Office Mover® certificate from the International Office Moving Institute and now with its fleet of Mat-A-Doors®, Apex is ready to live up to its lofty name.
Thumbs-up for Vic's
President of Vic's Moving & Storage, Richard Bitterman, gets a thumbs-up from security at the TransAmerica building for using The Mat-A-Door® to protect Kansas City's largest office building lobby-side elevator entrances from damage. As part of their extensive building protection program, Vic's also uses TheMat-A-Door® to protect interior and exterior glass entrance doors and wooden office doors.
After completing a high profile office move into the Transamerica Building, the largest office building in Kansas City, the buildings property manager called and thanked me for the superb job we did in his building. According to him, his security and cleaning personnel as well as one of his tenants called him Monday morning to praise the way Vics prevented his building from being damaged. Im convinced that its our use of The Mat-A-Doors® that continues to get us this favorable attention. Building managers love them, love us for using them, and then recommend us to their tenants when they have a move, said Bitterman